Connect every part of your tech stack to revenue. Identify what drives money in, what protects it, and what just costs money. Find hidden leverage points that could 10x your growth.
Timeline: Weeks 3-4 | Focus: Revenue Optimization & Cost Reduction
| Feature / System | Revenue Impact | Cost Centre | Hidden Leverage | Done? | Action |
|---|---|---|---|---|---|
| Signup flow | High | Engineering | Optimisation potential | ☐ | Improve form UX → +10% conversion |
| Checkout/payment | Critical | Finance | Retry/failover hidden risk | ☐ | Add Stripe retry → fewer failed payments |
| Key growth feature | Medium | Product | Could double conversion | ☐ | Referral system not fully tracked, could drive signups |
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Outline the journey a user takes from discovering your product to completing a payment. This is your core funnel for revenue. For example, it might be Landing Page → Sign Up → Onboard → Use Feature → Upgrade to Paid → Enter Payment. Write down each step and which part of your system enables it (e.g. signup form, onboarding emails, checkout page, Stripe API). These are your revenue-critical moments; any hiccup here directly costs you money.
Action Items:
For every step identified, list the supporting systems or services. If your checkout page is crucial, note the payment gateway (e.g. Stripe) and database that it depends on. If user onboarding affects conversion, note the email service or frontend code for that flow. The goal is to map which tech components are tied to making or saving money. This shows you where to focus reliability and performance efforts.
Action Items: